All growth emerges from change. As technology progresses in quantum
leaps, change is accelerating. Giant companies are waking up to start-ups which
threaten their market dominance overnight, just by innovating and reaching out
to the market place with great speed. It is no longer the big beating the
small, but it is the fast beating the slow. Organisations are today scouting
the globe to identify talented individuals and putting them together in a team
to fuel innovation and growth. Promising small companies are valued at
astronomical sums to be acquired and integrated into the bigger company. While
in the last decade, organisations focussed on recruiting and retaining the best
talent, the coming decade is going to see companies struggling to make these
talented individuals work together as a great team. These trends are throwing
up exciting possibilities, as well as challenges for the future teams. We need
to anticipate and prepare for these changes, to be able to leverage on them and
ensure they work for us, and not against us. So what are the challenges to
prepare for? One of the biggest issues organisations are going to face is
diversity. As companies spread and globalise, their workforce is also getting
internationalised. Infact, even in a country like India, where we are used to
exporting talent, leading multi-nationals are internationalising the teams by
bringing in expatriates from their different global offices to work here
together. Diversity is also not only cultural, but also functional. For
instance, research teams in some organisations are from mixed professions and
varied disciplines. This diversity, brings with it creativity and energy, but
if not handled well, can also lead to chaos and conflict. Thus, the leaders of
tomorrow will need to demonstrate emotional and cultural sensitivity to lead
people from different cultural mindsets, and integrate them into working
harmoniously together towards a common goal. Teams will have to rise above the
superficial cultural differences and bond through common universal human values
like trust, passion and respect. Another interesting issue organisations will
need to deal with is autonomy and control. As teams are geographically
dispersed, and given more autonomy to move fast to respond to changes in market
dynamics, the senior management will also feel the need for greater control to
prevent misuse of the autonomy and powers that are delegated. Just as fantastic
teams can boost the bottom line of their company by being creative in the marketplace,
rogue teams are equally capable of tarnishing a company’s image and create for
it huge financial liabilities. Members in a team, are the same people who are
consumers in the market place. If we look around today, the most successful
products and services are those which create an emotional connect with its
audience and satisfy the social needs of individuals. Similarly, the most
effective teams in the future will be those which are well bonded with each
other, and find their social needs met through the team members to a great
extent. Organisations will have to create interventions which encourage
employees to express their emotions and connect with each other. Leaders will
need to possess a high EQ to hold the trust of the team and facilitate it in
resolving conflicts and creating genuine norms. Such teams will be able to
synergise its resources and function as one unit with a pooling together of its
energies. It is said that the more things change, the more they remain the
same. As we move towards a global marketplace, and deal with diversity and
uncertainty, organisations will have to go back to common human values to
integrate people with different upbringings and mindsets. Such a move cannot
happen overnight, but will have to be executed through a series of
interventions and cultural changes. It is time to sharpen the axe…
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